Tung-lung (Steven) Chang, Ph.D.

 

 

Biographical Sketch

Professor of Marketing and International Business, Dr. Chang has a rich mix of work and professional experience in the field of international business and marketing strategy. He has conducted a good deal of research on globalization and marketing strategy with managerial implications for multinational corporations. Dr. Chang has worked previously at the Chung-hua Institution for Economic Research, an important "think tank" in Taiwan, and has taught at the National Chung Hsing University (Taipei), the New Jersey Institute of Technology. Dr. Chang was an advisor to the Ministry of Economic Affairs of Taiwan, ROC, and has conducted many research projects for the Taiwan government. Arranged by the Ministry of Foreign Trade and Economic Cooperation, PRC, he conducted International Marketing seminars in Beijing and Shanghai in 1995. Dr. Chang is a member of the New Jersey State Export Finance Company Advisory Council, an appointment by the then New Jersey Governor Christine T. Whitman. His research has appeared in journals such as Journal of World Business, Journal of Global Marketing, International Marketing Review, Competitiveness Review, International Finance Review, International Journal of Business, and American Asian Review. He was the recipient of a Fulbright Grant, a Keller Grant, a United Nations Development Program Grant and many scholarship awards.

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