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Research Focus
Policy makers, business practitioners and academics have long
endeavored to find solutions to deal with the dynamic global competition faced by
multinational companies. Having concluded that global competitiveness and marketing are
indeed the critical components in finding the appropriate strategies for global business
expansion, I have focused on Global Marketing and Experience Curve Advantage as my major
areas of research. Since 1990, my research has centered on the development of Global
Expansion Strategies with managerial implications for decision-makers in multinational
corporations. Figure 1 presents an overview of my major research topics:
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