call for participation

  
Revisiting Online Trust:
Concepts,
Implications, &
Future Directions

Workshop Overview

Trust is an essential component in many aspects of our daily lives and is emerging as an increasingly important strategic concept for social computing communities. The concept of online trust is not just important for websites that promote products, services, or companies, but is also vital for any virtual activities where collaborations, exchanges, and opportunistic behaviors exist. Traditionally, online trust has been actively studied in the domains of virtual collaborations, online transactional activities, and social networking. However, trust has been difficult to systematically unravel due to a large number of related factors that cannot be easily modeled.

The goal of this workshop is to move beyond the many conflicting conceptualizations of trust and to explore a broad consensus concerning both trust constructs and design criteria in developing trustworthy social and computational systems. At the workshop, we plan to explore important aspects of trust in various socio-technical settings by providing a forum to discuss the following themes:

A Cross-Disciplinary Conceptualization of Trust Constructs

• Develop a common framework and language to support various concepts and types of online trust in virtual environments.
• Develop a common understanding of key antecedents to online trust.
• Establish a conceptual framework to improve virtual collaboration with respect to appropriate levels of online trust.
  
  

Effects of Online Trust in Different Socio-technical Settings

• Identify differences and similarities of online trust in CMC and e-commerce.
• Identify reliable research methods to measure levels of trust.
• Identify common design implications and mechanisms to enhance online trust for dependable systems.
• Identify potential areas for future online trust research and design issues.

Ultimately, we hope to facilitate and form collaborations among researchers and developers working in the domain of online trust. This goal will be facilitated by providing situation-based cases with theoretical and practical implications from both academia and the private sector.