Refereed Publications

• A Multivariate Mixed Poisson-Lognormal Model of Cross-Category Store Brand Purchasing Behavior. Journal of Retailing and Consumer Services, forthcoming
• Second Opinions and Online Consultations. Decision Support Systems, 42 1747-1758 (2006)
• Customer Intimacy and Cross-Selling Strategy. Management Science 51(6) 1007-1012 (2005)
• Consumer Learning and Brand Valuation: An Application on Over-the-Counter (OTC) Drugs. Marketing Science 23(1), 156-169 (2004)
• Diffusion Models for B2B, B2C and P2P Exchanges and E-Speak. Journal of Organizational Computing and Electronic Commerce 12(3), 243-261 (2002)
• Brand Salience and National Brand Competition. Bogaziçi Journal, 12(1), 3-21 (2003)
• Editorial Introduction. Bogaziçi Journal, 12(1), 1-2 (2003)

Working Papers

• When do Traditional Experts Adopt Online Channel?
• Strategic Role of Private Labels
• Measuring the Effects of Peer Influences on the Prescription Behavior of Physicians
• The Role of Sales Effort in Physician Learning and Drug Prescription Behavior
• Bundling: A Product-Pricing Framework
• A Model of Category Management

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